The new P1 is the third in McLaren's range of road-going sportscars
Like a child playing king of the castle, Ron Dennis is on top of the world.
The executive chairman of McLaren, the British Formula 1 racing and technology group, is positively buzzing, and so is the entire hall as he unveils the company's £800,000 ($1.3m) P1 supercar.
The crowd of hundreds of journalists and industry executives from rival carmakers make the whole event resemble a rock'n'roll gig.
And Mr Dennis owns the stage.
"We strive for perfection," he declares. "Our real DNA is about this constant search for perfection."
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