For over a year, Apple’s ability to churn up really clever ads seemed to have diminished − a change some believe is linked to the passing of its iconic co-founder, the visionary genius, Steve Jobs. With the latest iPhone ads, however, Apple seems to be back on track.
Featuring actor musician and playwright Jeff Daniels as the voiceover, the new iPhone 5 TV spots are remarkably well done.
Daniels, pictured above, is best known for his appearances in films like Dumb and Dumber (1994), and God of Carnage (2009).
Apple seems to be going back to its roots with four concise TV spots that bring out the best in the latest iPhone, as well as the EarPods that ship with it.
Daniels’ humorous tone and the new emphasis on simplicity puts Apple back in the advertising spotlight.
Even though the company’s iPhone ads haven’t changed much over the years, Apple seemed to be lacking inspiration recently. Not anymore, though.
Why flash dozens of images in half a minute, dazzling the viewer, when you can just describe one key feature in a relaxed and concise manner, sending a clear message that’s sure to be remembered?
The ad titled “Thumb” is a perfect example of that. It explains why the iPhone is longer, but not wider. Period.
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